Thursday, September 3, 2020

What Are Some Part Time Jobs You Can Do From Home

What Are Some Part Time Jobs You Can Do From Home you see the promotions all the time on the web: telecommute! a large number of dollars! never leave your lounge chair! in the event that, similar to a few of us, your fantasy work includes working while you watch old sitcoms out of sight and wear your ugliest, comfiest shoes, pitches like those can be terribly enticing. the stunt is choosing early what may be an authentic open door for an adaptable vocation, and what’s prone to be a mammoth trick sandwich. 1. why look for low maintenance occupations you can do from home?2.â what are your options?3.â how about the independent life?4.â beware of scamswhy look for low maintenance employments you can do from home?there are huge amounts of reasons why you may need a vocation that permits you to be at home, or has an adaptable schedule.you’re a parent or a guardian, and being endlessly from home 40-50 hours per week just isn’t feasible.you’ve simply moved somewhere new, and need to take care of tabs while you search for an increasingly conventional all day job.you need preferred work-life balance over you’ve gotten from customary jobs.you function admirably under your own drive, and need the autonomy of your own work space.you’re on a particular profession way that doesn’t essentially agree with your flow area, on the grounds that the greater part of the employments in your industry are elsewhere.your experience is in a field that can be directed by means of telephone or email from anyplace (deals, showcasing, etc.).you need a second activity that should be possible in your off hours. regardless of whether you’re hoping to discover low maintenance work that you can do deftly, or a profession venturing stone, you’re part of a developing gathering that needs to make openings outside of the standard thing. organizations, as well, are beginning to understand that having an adaptable workforce can be less expensive and increasingly advantageous, and lets th em discover representatives who carry abilities to the table, however probably won't be accessible for a blocks and cement location.what are your options?some enterprises loan themselves to adaptable work courses of action superior to other people. for instance, if you’re a medical attendant, you sort of should be there face to face to treat patients. be that as it may, if you’re a clinical charging administrator, you shouldn't have to be there face to face. as indicated by forbes, a portion of the top businesses that are offering remote work openings include:healthcaresalesmarketingphilanthropy/fundraisinginformation technologyeducation (coaching, online learning)the web (and the subsequent blast in broadcast communications) has truly expanded everyone’s skylines about what’s conceivable outside of the customary office/cubicle†¦these days, it’s nearly as simple to â€Å"attend† a gathering in beijing all things considered to go to a ga thering in your boss’s office. programs like skype, google joints, and webex make it simple to team up with partners everywhere throughout the nation and world-so why not stretch out that to individuals hoping to work from home?although the standard model (the face to face, 40-hour work week) is as yet the vocation layout for most businesses, organizations are beginning to see the upsides of having an adaptable, area rationalist staff. a portion of the top organizations that offer remote work openings incorporate big deal like apple, u.s. government offices, salesforce.com, insurance agencies, online colleges, and it companies.traditionally, a large number of these work-from-home occupations have been telephone based, where organizations have you perform client support or make cold pitches from your own area. most of the occupations despite everything fall into this class, however now they’re progressively including in the background work on the web, or employments whe re you can visit with customers or collaborators through video.how about the independent life?if you’re searching for a side hustle or low maintenance work to hold you over for a while, you should take a gander at turning into a specialist, or provisional laborer. outsourcing can be extraordinary on the off chance that you have aâ very explicit arrangements of aptitudes, and are sufficiently trained to set your own work plan and timetables. it likewise permits you to take things on an undertaking premise, as opposed to a set pledge to an occupation with explicit boundaries. as indicated by business visionary, vocations that function admirably with outsourcing include:accountant/bookkeeperappraiserchefcomputer programmercorporate occasion plannerdata passage/processoreditor/copyeditor/proofreaderengineerestheticianfinancial plannerfundraiserfurniture restorer/repairergrant writergraphic designerinterior designerlandscape architectmassage therapistmedical organization/billingp ackage designparty plannerphotographerpolitical consultantprivate investigatorprofessional organizersalespersonseamstresstelemarketertranslator/interpretertutorupholstererweb designerwriterthese are on the whole employments that require exceptional ranges of abilities, however not really a full-time duty. on the off chance that you do go the independent course, it’s a more testing street than some low maintenance openings, since you have to go out and stir up customers, instances of your work, and a procedure for installment and making good on charges. in any case, on the off chance that you have a pioneering soul, and need to make your own low maintenance openings for work, it could e the best approach to go.beware of scamsrule of thumb: on the off chance that it sounds unrealistic (stop me if you’ve heard this one), it presumably is. on the off chance that you found out about this extraordinary new open door in the remarks area of your preferred site, approach it wit h a solid portion of distrust. particularly if the â€Å"ad† doesn’t mention to you what the activity is, and is loaded with spelling and syntax issues.***my roommate’s cousin makes $8000 every week for six 6 hours of work at home!!! she used to be poor, and now she’s spending time with oprah. click here for your pass to $$$$!!***scam. leave. continuously do your own exploration. real occupation postings will tell you:the organization you’d be working foran layout of what the activity islegit contact informationthe most secure approach to move toward this is to look for employments yourself, instead of take lure left in scraps around the web. at whatever point you do go over a posting that sounds promising, google the hell out of it to perceive what others are stating about it.jobs that should set off your alert bells:mystery/mystery customer occupations, which pay you to visit stores and give criticism. I know at any rate one individual who does i nfrequent secret shopping occupations, however the obscure bids for employment dwarf veritable situations by an insane sum. you ought to do a ton of online exploration first to ensure that it’s an authentic company.job offers that show up bafflingly in your email inbox, from a location you don’t perceive. (rather than outreach messages that may come to you through linkedin or other social media.)any work that expects you to put away cash up front.any work that doesn’t extend to coordinate contact information.scam employment opportunities are a tremendous house industry for individuals with detestable thought processes, and a lot of brilliant and smart individuals can be taken in by a posting that sounds incredible when you truly need or need an advantageous low maintenance work with brief period venture and huge prizes. this is particularly valid for destinations like craigslist, where there are genuine employments sprinkled in with the trick postings. carefulne ss and data are your best partners here. by means of genuine approaches to gain cash onlinethe allurement is genuine, however once more occupation postings that sound dubiously great yet don’t offer a ton of follow-up data are not prone to be that sparkling unicorn of a vocation. leave your senses alone your guide, yet consistently, consistently confirm with as much data as possible find. it’s incredible to have a web wide net for your expected new position, yet it’s critical to exploit said web to ensure that you’re not falling prey to some detestable arrangement. doing this due tirelessness can likewise assist you with ensuring that you’re not accomplishing something unlawful, in such a case that you’re marked on to a vocation that crosses paths with the law, you may find that your new â€Å"company† is no place to be found.if anything causes you to feel awkward anytime during the time spent searching for or beginning another low ma intenance/telecommute work, believe that impulse, and don’t feel like you have to proceed down that path.part-time employments that let you telecommute can be a gift from heaven on the off chance that you have a way of life that falls outside of the conventional 9-to-5 shape. it very well may be an approach to keep up while you’re searching for the following period of your vocation, or it tends to be an approach to shape your profession around different commitments throughout your life. for whatever length of time that you approach the procedure with a similar activity and basic intuition as you’d go after the conventional position search, at that point you’re prone to discover some extremely extraordinary chances. good karma!

Saturday, August 22, 2020

Investigation of factors affecting the adoption of mobile shopping Essay

Examination of elements influencing the selection of portable shopping (DBA, Dissertation) - Essay Example The part is sorted out into six segments. In area 2.2, the definition, empowering innovations and current improvement of versatile shopping is quickly surveyed. The Technology reception hypotheses and research on factors affecting internet shopping and versatile shopping appropriation of buyers are portrayed and talked about in detail in segment 2.3, 2.4 and 2.5. The holes in the past writing are distinguished in area 2.6. A starter theoretical model for this investigation is created in area 2.7 with the related speculations created dependent on supporting writing to be additionally tried in the ebb and flow inquire about. At long last, ends are introduced in segment 2.8. 2.2 Overview of Mobile Shopping With the combination of internet browser usefulness in cell phones, the advantages of virtual retail facades have gotten unavoidable for buyers. With the improvement of the versatile Internet since the utilization of 3G systems, regardless of its exclusive standards, portable shopping has not gotten a very ideal reaction from the market up until now. Just those advanced items like ring tones and portable application are well known. The exchange action of genuine items despite everything neglected to draw in the client's consideration. 2.2.1 Definition There are various meanings of what is versatile shopping. The least difficult meaning of versatile shopping is the acquisition of item at portable site or entryway through the portable system. A more widen the meaning of portable shopping is the utilization of remote Internet administration for shopping and buying by the customers through their phones (Ko et al. 2009). Varshney and Vetter (2002) grouped cell business applications in eleven classifications, in view of the portable qualities. The classifications are remote server farms, versatile stock administration, proactive administrations the board, portable entrainment and gaming administrations, remote re-designing, versatile workplaces, versatile open deal an d converse deal, portable separation training, portable publicizing, portable shopping, and versatile budgetary applications. This grouping depends on the conventional view that shopping is seen as a multi stage process rather than the single installment activity at the clerk counter. The purchasing cycle contains the shopping approaches and arrangements of end clients. This additionally clarifies the explanation for the looking through destinations by methods for the web can be an antecedent of e-shopping. It has been distinguished that end-clients set measures and activity plans for shopping so that to execute composite shopping practices (Darden and Dorsch, 1990). According to Funk, â€Å"early portable shopping was driven by deals in bundled music and recordings and style, where the last incorporates dress, gems, beauty care products, frill, furniture, and wellbeing related products† (Funk, 2007). Upgrades along versatile innovations quicken the physical reliance over the virtual side. These days, customary retailers likewise think in a multichannel way on the grounds that their clients are cross-channel. According to sellers, current alluring, potential, progressed and congregated cell items are lessening the places that split shopping channels. Versatile shopping is being coordinated into the in-store shopping experience. Mobiles can be utilized not exclusively to check item includes including serious offers, yet in addition to take proposals from companions to settle on a superior and sure choice. Imaginative retailers have been exploiting m-trade to promise the advantages of coming up and online store, with capabilities including standardized identification check for cell examination just as for cost assessment, alongside in-store cell vouchers (Westenberg anzd Bethlahmy, 2009). Cisco IBSG Connected Life Market Watch investigate delineates, about 70% of clients

Friday, August 21, 2020

Entrepreneurship and Economic Growth System

Question: Examine about the Entrepreneurship and Economic Growth System. Answer: Presentation 'With the expanding consequence of financial changes and expanding request of individuals business people are concocting new thoughts and contemplations for the duration of the time (Audretsch, 2007). It is assessed that every single individual who need to fire up a business need to orchestrate a few assets for the usage of innovative exercises (Audretsch, Falck, and Heblich, 2011). Karma is a significant part which is as essential as different assets for the accomplishment of association (Parker, 2009). Karma couldn't characterize in either quantitative or subjective terms. It is insignificant prospects of positive occurring if everything goes directly in business. Business visionary can be characterized as the best approach to configuration, dispatch and run another thought as new business regularly known as the new business which offer another sort of item, administration to the general public and the individual who are included to take lead in such sort of administration are called Entrepreneur. In this report Jan Koum is aUkrainian American web creator and software engineer. He is the CEO and Co-originator of Whats application (Malm, 2014). Subsequent to concocting Whats application which is world acclaimed application created so as to make informing experience of customers successful. He has been following cost administration and item separation systems to make its items compelling in the given business line. In any case, he generally has confidence in giving altered administrations to customers. He has delineated that the principle key element of making achievement in business is customers arranged business working. He put stock in Launch ing an excessively new thought at world stage and on the off chance that it should be valuable to the general public, at that point it will make new riches all the while pulverize old industry while introducing new industry and approaches I have perused and looked through part about him and came to realize that he has been following successful set of accepted rules, powerful business working and moving way of life. There were a few endeavors which were embraced by him as how to beat obstacles and clashes in compelling way. It has been seen that for the new businesses it is important to take all monetary choice right which at some point is beyond the realm of imagination in light of absence of dynamic capacity. Jan Kaom was conceived in Kiev, Ukraine and a Jewish starting point. In 1997 he was recruited by Yahoo as a framework engineer. He worked there for a long time. For an amazing duration, he made a few endeavors for firing up business. He gave meet in Face book in January 2009 and landed neglected to get position in the equivalent. A while later he attempted his push to join an application for the clients so they could without much of a stretch have discussion with one another in better and compelling way. Whats application got famous in simply limited ability to focus time. Jan Kaom is additionally a piece of programmers bunch called w00w00 which is went with gifted individuals (Steve, 201 4). He has soul that would be considered with development and hazard talking. He has ability to form his thought into business by facing challenge so as to acquire benefit. Likewise, he constantly distinguished the open doors from numerous points of view and in many field of efficient material, interest in share showcase ,creating person to person communication site to associate individuals and so on. Jan Kaom snatches the chance and suggests his plan to grow new item or administration or even new industry and make riches from them. He had a sort of administration which obtained and conveys all the assets need to achieve objectives and goal. Business visionary liable for all disappointment and achievement ,he built up a field-tested strategy and to suggest such arrangement he employed HR procured crude material and took money related help for the equivalent ( Winograd and Hais, 2014). Jan Kaom is likewise a piece of programmers bunch called w00w00 which is went with gifted individuals. With the help of this gathering he might get this creative thought. He was raised by his mom who kicked the bucket in 2000 because of her life limit sickness. He was dropped from collegeand was enlivened by his own thoughts and musings. He had vision to become business person. In any case, his craving to become representative expanded when he got dismissal from Face book Corporation after his meeting. The principle motivation for his vocation which he cited is her mom. He cherishes his late mother a great deal. There were a few occasions wherein he was helped by his co accomplice Brian Action. He helped him in every single field in decided methodology (Siromani,et al. 015). For an amazing duration he needed to confront a few occasions which made him more grounded. There were a few occasions which could be thought about which mirrors his prosperity venture. In Feb 1996 around then controlling request was allowed against Koum in state court. In this occurrence, there was claim that he had verbally and truly undermined his better half. This occurrence put terrible effect on his picture and came about into pulverization of his image picture in advertise. In 1997-He was employed by Yahoo as a framework engineer. He worked in this organization for a long time and grew additional normal aptitudes. Dec 2008-At this time Koum and his seared Action applied in Face book for a specific activity and both got dismissed for the equivalent. After an extremely limited capacity to focus time, he and his companion both enjoyed innovation of Whats application. This App was created so as to expand the experience of clients in informing. Feb, 2014-After a specific timeframe Whats App got well known and this captured face book consideration. Zuckerberg approached him for supper at his home and gave him arrangement to join Face book board. After that gathering, he went into vital union with Zuckerberg requested thought of USD $19 million. May, 2010-Whats application became world perceived application and theclients numbers were expanding definitely. It expanded all out turnover of organization viably and came about into center competency in this documented. November 2014-Koum was extremely excited in building up a business organized went with CSR practice. He gave $1,000,000 to the Free BSD establishment. He followed powerful code of training in his business working. He needed to confront a few here and there in his life which made him more grounded. His involvement with Yahoo fund helped his systematic reasoning procedure. He figured out how to assess all inner and outer variables for successful running of business. Furthermore, karma factor has likewise assumed a significant job. Lets simply assume if face book had employed him in 2009 than for this situation he would have not thought of this Whats application thought. Along these lines, it could be gathered that whatever occurs in life occurs for beneficial things. Koum has taken in a few things structure the here and there of his life which has made him the individual what he is. Starting at now, he is working with Face book and giving its representatives a course and vision for the advancement of Face Book Corporation. The Entrepreneurial style and demeanor created by Jan Kaom is totally unique in relation to other people. He knew constantly what their customers need from his association. He has confidence in giving tweaked items and administrations to clients. He mirrors that shoppers are half progressively cheerful on the off chance that they are offered modified items for their needs and need as contrast with standard items. He uncovered that on the off chance that customers are happy with the items and administrations offered, at that point there will be no obstacle in business visionary ways which can limit him from getting effective (Valliere and Peterson, 2009). He likewise follows Entrepreneurial Theory that if chance related with return is not exactly a specialist ought to enjoy facing that challenge. (Hannafey, 2003). Hazard and return are the two significant angles which ought to be thought about cautiously (Ucbasaran, 2007). It was discovered that Jan Kaom built up a creative business w hich was totally not the same as others in the market. In this manner, the achievement of business were completely founded on the item separation and cost leadershipskills. He had been offering its types of assistance and items at exceptionally modest cost which dispense with all conceivable informing issues and upgraded informing encounters viably (Horton, 2014). Business visionary is the people who is prepared to take high measure of hazard from his business working ( Bowen and Clercq, 2008). The individual is prepared to face the challenge for making an incentive on the speculation sum. He never took high measure of hazard in its business. He was constantly open with breaking down inside and outside elements of business. He has exhibited that hazard is connected with the opportunity of selection of items offered in advertise. On the off chance that items are acknowledged, at that point it will result into augmentation of all out turnover of the organization. It has been visualized that hazard and return both are corresponding to one another. The reality in the event that an individual needs to win cash on its venture, at that point he should take level of hazard required for the equivalent. After his involvement with Yahoo he figured out how to oversee things and how to make investigation of market. It has helped him to diminish the extensi ve measure of hazard which has displayed how a business could be fruitful with less vulnerability (Liukkonen, 2016). Subsequent to investigating all the data about Jan Kaom it is seen that he sold more than $ 2.4 billion worth of Face book stocks (Wagner, 2015). It has been viewed as that he has money related loads of more than $ 40 million property. He has put his half capital in a few specialized organizations so as to utilize his capital (Steyaert, 2007). He possesses various resources around the globe. Furthermore, Face book has additionally offered high measure of stock possession which is processed to be around $ 5 billion more. 'I have explored various factors and figures which has uncovered how Jan Kaom has become fruitful specialist. It is viewed as that karma has assumed a powerful job in the accomplishment of Jan Kaom. By e

Sunday, June 7, 2020

IOP Script The Diet by Carol Ann Duffy - Free Essay Example

Theme: Duffy conveys the theme of societal expectations and how one may attempt to reach the unattainable vision that society portrays as the â€Å"ideal person,† resulting in their constant deterioration and self-harm. Subthemes/Body Points: Societal Expectations Unattainable Vision Constant Deterioration and Self Harm I. Introduction Outline; what will be on each slide Theme Explain the three subthemes . Explain the theme as a whole II. Social Expectations Repetition of â€Å"she† . Lack of name; the issue is common in society and widely overlook . â€Å"No sugar, salt, dairy, fat, protein, starch or alcohol† (Duffy 2-3). . Modern fad diets . Diet leaves out necessary parts of the food pyramid Explain food pyramid visual â€Å"She was anorexia’s true daughter† (Duffy 16). Personification Shows how strong of a hold Anorexia has Society’s child turned into Anorexia’s child You are your looks â€Å"She stayed near people, lay in the tent of a nostril like a germ† (Duffy 36-37). Simile The people didn’t care; overlooked issue â€Å"Germ† – keeps shrinking III. Unattainable Vision â€Å"The diet worked like a dream† (Duffy 1).,/liSimile/ dictions Comparing the diet to a dream; this dream is unattainable Connotation/ denotation Distinguishing factor; society’s expectation is that they want you to be a certain way what society wants vs what she wants; no longer independent – dependent on what society wants â€Å"Chomped and chewed and gorged; inside the Fat Woman now, trying to get out† (Duffy 55-56) Never-ending cycle; cycles don’t have an end-point Capitalization of â€Å"Fat Woman† = the type of person society doesn’t want you to be â€Å"Inside every fat woman is a thin woman trying to get out† Spin on this saying; She is a â€Å"fat† and healthy person trying to get out of the anorexic body â€Å"The height of a thimble, She sat at her open window and the wind blew her away† (Duffy 19-21). Fairytale allusion Magical realism; realistic views of world with magical elements Partly real, partly not Fairytales are not real; they are just like a dream IV. Constant Deterioration and Self-Harm â€Å"She starved on, stayed in, stared in the mirror, svelter, slimmer† (Duffy 8). Alliteration/ Consonance Svelter means â€Å"Slimmer† Constant use of the â€Å"s† sound auditorily shows the reader that the starvation is a constant process; the sound makes you salivate; short sharp tone Harsh imagery of physical appearance â€Å"She was all eyes, all cheekbones, had guns for hips† (Duffy 12-13). Metaphor Her hips are literally protruding so much that they are sharp and able to hurt people but metaphorically, the anorexia is killing her, like guns kills people (connotation/ denotation) â€Å"By the end of week one Half a stone Shrinking† (Duffy 3-4). â€Å"a fortnight in , she was eight stone† (Duffy 5-6). â€Å"by the end of the month she was skin and bone† (Duffy 6-7) Internal rhyme: Stone/ Bone Progression of time; keeps shrinking; physically disappearing Losing her identity along with her weight â€Å"skeleton† (Duffy 11). â€Å"A shadow† (Duffy 17). [SIDE NOTE] Eventually author comments on how ppl will go to such attempts to please other ppl because they seek validation from external factors; external source of happiness iii. two similar forms of external satisfaction (society’s views vs. food); author inhibits one: food; one is healthy, and one isn’t V. Structure Free verse; occasional rhymes Internal rhymes Example: â€Å"breakfast, lunch, dinner, thinner† (Duffy 4-5). Significance to them; loss of control Each stanza indents to where the prior one ends Continuous starvation; no time to pause Cyclical Structure Starvation to indulgence to starvation Significance of title Diets are the things that stand out for the girls; they can be healthy or non-healthy VI. Activity/Questions a. Awareness of the influence of society VII. Real World Example: Models Struggles with eating disorders Harsh realities of model industry VIII. Revisit theme

Sunday, May 17, 2020

Media Influence Over Body Image Essay - 1262 Words

The media has had an increasingly destructive effect on young people who are becoming worryingly obsessed with their body image. The media is saturated in sexual imagery in which young people have to face every day. The sheer volume of sexual imagery in the media today has resulted in the vast majority of young people to become hooked on looking as near to perfection everyday by using the latest products and buying the latest fashions. This used to be enough but lately the next step to achieving perfection is cosmetic surgery. Everyone wants to look attractive, especially teenagers who are not only put under massive strain to succeed but to look beautiful and climb the ranks of the social ladder, and it seems that the only way to achieve†¦show more content†¦Robin Gerber, author and motivational speaker believes that women â€Å"disappear in reverse-revamping and revealing their bodies to meet externally imposed visions of female beauty.† Women are always seen to be d etermined to achieve the unrealistic â€Å"Top Model† body while men are let off the hook with 50% of men happy with their bodies. In a recent survey conducted by BBC radio 1 Newsbeat it was said that 70% of men voted that a curvier body most attractive, which makes you think that if this is what men think, why are we women putting ourselves under such pressure and pain to make ourselves more appealing to the opposite sex as to achieve this look more than 50% of women are opting for cosmetic surgery. The most desired surgeries are breast enlargement, liposuction and Botox. It is a women’s prerogative to search for the best deal. This is leading them all over the world to find their preferred surgery for less. However, their desire for the best deal can often have severe consequences. One case of plastic surgery going wrong is the young girl from London who travelled to Philadelphia with friends to receive silicone injections in her buttock. As it wasn’t a medic al procedure the wrong silicon was used and injected straight into a vein which lead to a severe heart attack and death. Many people opt for this procedure because they want fuller figures like J. Lo. and Beyonce. Cosmetic surgery is widely accepted in society with manyShow MoreRelatedResearch Paper on the Effects of Mass Media on the Perfect Body Image1569 Words   |  7 Pagescan you determine what body image should be? The desire for the perfect body has been prevalent throughout society for a vast majority of time. What makes teenage girls feel the need to strive for this â€Å"perfect body†? Some have asked, â€Å"†¦a rapidly growing body of research addresses the question of whether body perfect ideals in the mass media are a core risk factor for negative body image, particularly in women† (Dittmar, Helga) My hypothesis is â€Å"Does the media influence adolescent girl’s weightRead MoreSocial Media And Its Impact On Society1224 Words   |  5 Pages Social media is a variety of platforms provided to the public as a medium for expression and communication. Seemingly, social media could be viewed as a positive contribution to society, but one must consider the underlying effects of society. Many of us don’t take into account the role that social media plays in the way we perceive things, think, and live our lives. Social media plays a critical part in societal norms. â€Å"Social norms are rules of conduct that governs interactions among individualsRead MoreThe Medias Influence Of The Media And Mass Media1606 Words   |  7 Pagesdevices for amusement. TV and media have exhibited or reflected how society should function. It additionally has painted a picture of society; how it should look, feel, and act. Nowadays one may say that the media and body image correlate with one another. Mass media is intended to connect with large groups of people using different forms of innovation; such as the internet, magazines, commerci als, and TV shows. Its purpose is to give information to society. The media influence is everywhere and thereRead MoreMedia Effects Body Image1656 Words   |  7 PagesApril 6, 2014 The Effects of Mass Media on African American Women Body Images Over the past 10 years, mass media and the access to social networks has evolved substantially causing the effects of negative self-image and what is considered beautiful. Body image expectations for both African-American male and female share the battles of society’s expectations, yet African American women body images come with a stricter and more unhealthy stigma; growth of social media such as Facebook, Instagram andRead MoreMedia s Effect On Self Esteem1731 Words   |  7 Pagestechnology over the past 50 years, the media has become ever-increasingly present in our everyday lives. The latest fashion editorials and the most exclusive celebrity selfies are always just a click away. Something so pervasive, however, should be intently studied and handled with extreme caution due to the vast influence it can have over its audience’s mind. Too much exposure to certain stimuli has previously been shown to affect cognition and behavior in adolescents. So why should m edia be anyRead MoreThe Medias Influence on Adolescent Women1392 Words   |  6 PagesEvery day adolescent women are being influenced and affected by the media. The media includes anything from magazines, television shows, billboards, radio advertisements, commercials, newspapers and more. Through the media, women are being exposed to all forms of advertisements, including images that display misleading figures of women. These advertisements do not feature women with large hips, wide shoulders, lengthy arms or fuller figures. Instead, the women found on the front pages of magazinesRead MoreMedia Impact On Body Image1254 Words   |  6 Pagesimpact of media models on children’s and adolescents’ body image? Over recent times, the media has become a prominent part in the upbringing of young people. In particular the manner by which the media portrays body image has changed in numerous ways. Body image is defined as â€Å"a person’s perceptions, thoughts, and feelings about his or her body† by Grogan (as cited in Zaccagni, Masotti, Donati Gualdi-Russo, 2014). There is a stronger focus of what is considered to be the perfect body type andRead MoreTodays Unrealistic Body Expectations1311 Words   |  5 Pagesmeasures, most of the time, spending countless hours in the gym trying to achieve that perfect body. Body image is evident in the gym, as the men are lifting weights they are frequently looking in the mirror examining every angle of their body making sure no area is lacking muscle. On the other hand, women tend to partake in the same behavior as men, showing a sense of insecurity about their own bodies, frequently making trips to the scale to keep track of their weight m aking sure to stay slim andRead More Understanding the Causes of Negative Body Image Essay518 Words   |  3 Pages Understanding the Causes of Negative Body Image I chose to read the book titled â€Å"Understanding the Causes of Negative Body Image† by Barbara Moe because I plan on focusing my research paper on how the media has strong control over women’s development of self-esteem and body image. The message that the media is sending creates the context within which people learn to value size and shape of their body. Moe’s book focuses on how our culture is preoccupied with weight and appearanceRead MoreMapping the Issue: Eating Disorders Essay1225 Words   |  5 Pages Ever since the development of the media such as television, the internet, various fashion magazines and commercial advertisements, society focused more and more on personal appearances. Not only were runway models becoming slimmer but the viewers that watched and read about them were becoming more concerned with their weight. In the past fifty years the number of adolescent girls developing eating disorders increased just as television, advertisements, and magazines were becoming a social norm that

Wednesday, May 6, 2020

Social Class Ladder As A Means Of Stratification Essay

Running head: FINAL ESSAY Page 1 Final Essay Megan Nivens Excelsior College FINAL ESSAY Page 2 Abstract In this essay I will answer the following questions to the best of my ability: 1. All societies use gender as a means of stratification. Discuss the consequences of this gender stratification, 2. Distinguish the difference between race and ethnicity, and give an example of each, 3. Summarize the U.S. social class ladder as proposed by Joseph Kahl and Dennis Gilbert, and 4. Discuss how marriage and family are viewed from the three sociological perspectives. FINAL ESSAY Page 3 1. According to the textbook, gender stratification is defined as males’ and females’ unequal access to property, power, and prestige. (Henslin 2014. Page 288) Gender is significant because it is considered a â€Å"master† status, it is part of all aspects of social life. (Henslin 2014. Page 288) No matter what else we are in life; we are still labeled male or female. These labels are images and thoughts of how we should act. Gender not only guides our behavior but it allows for making people unequal. (Henslin 2014. Page 288) For men, life is a form of competition, they are pitted against one another. They are expected to hide compassion, and avoid looking weak, afraid, or vulnerable. (Henslin 2014. Page 293) On the female side, the dominant male allows women to show more emotions than men. They can show greater compassion, fear,Show MoreRelatedThe Impact of Social Class and Stratification1728 Words   |  7 Pages101 30 November, 2010 The Impact of Social Class/Stratification Stratification and the division of people into social classes is a fundamental part of American society. Stratification is a concept that is universal; it is found in every country, every nation of the world. It is a system in which large groups of people, not individuals, are divided into different layers according to their relative property, power, and prestige. 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Social stratification affects all of one s life chances from the access to material processions to their position in society to their life expectancy. Although they may differ as to which system of social stratification they employ, all societies stratifyRead MoreSocial Stratification Can Be Defined As A System In Which1024 Words   |  5 PagesSocial stratification can be defined as a system in which groups of people are divided into layers according to their relative property, power, and prestige. Social stratification can affect the way people interpret life. There’s four major systems that makes up social stratification slavery, caste, estate, and class. Slavery refers to the aspect that people can own other people. This has been around since ancient times of history, and still do this day occurring. Slavery is based upon three factorsRead MoreThe Excellent Sheep By William Deresiewicz849 Words   |  4 Pagesquote from Warner is â€Å"every aspect of American thought and action is powerfully influence by social class; to think realistically and act effectively, we [people] must know and understand our status system† (Levine 90). This shows that he relates to Marx as he agrees that both social class plays an important factor in society. The way people think about life and other groups is affected by class. Social class has also taught individuals how to act, how to dress and talk. Each classes have differentRead MoreWhat Do Sociologists Mean by Social Stratification?1506 Words   |  7 Pagessociologists mean by social stratification? Discuss its consequences for society and for individuals living within it. Illustrate and support your response with sociological argument and evidence. Sociologists have varying views on social stratification, therefore their approach to how it can impact society and individuals results in very different concepts. This piece of work will identify and discuss the key points which are significant to the sociological debate. Social Stratification is ‘a systemRead MoreIs The American Dream Real?863 Words   |  4 Pagesvariety of social factors that halt individuals from accessing the rewards of the supposed â€Å"American Dream†. In assessing the ease to which individuals can attain intergenerational mobility, it is essential to explain the impact that social stratification, race and education has on intergenerational mobility. It is thought that the â€Å"American Dream† can be obtained solely by hard work and determination. 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The term ‘sociology’ was developed by Auguste Comte, a French philosopher, in 1838. Comte believed that scientific facts are able to explain the social world. Sociologists, such as Comte, study issues including: education, inequality and religion. Comte believed that sociologists play crucial roles in guiding society. In the 18th centuryRead MoreThe Stratification Of Social Stratification1363 Words   |  6 PagesResult of Stratification Social stratification is in nearly every aspect in our lives. Social stratification is society’s categorization of human beings into types of ranking. We are ranked into wealth, careers, social status, and power. We are subjected and pushed by these categorizations into how our lives are set up and therefore how we live them. While it is not always as fair, stratification serves to organize the world and its occupants. Society has determined one of the means in which we

Obsessive Compulsive Disorder Bipolar Disorder

Question: Discuss about theObsessive Compulsive Disorder for Bipolar Disorder. Answer: Introduction: Mental health problems are associated with excessive stress to a specific situation or event. The most common types of mental disorder are dementia, schizophrenia, bipolar disorder, anxiety disorder and depression. According to Thomsen (2013), the signs and symptoms may include mood fluctuation, personality change and social withdrawal. An anxiety disorder is one of the most significant type of mental health disorder linked with feelings of worry, fear and uneasiness. There are several individuals who do not realize the fact that they have defined and treatable disorder. Thus, such conditions remain under diagnosed. The anxiety disorders also include impairment in the everyday functioning. One of the most common types of anxiety disorder is Obsessive-Compulsive Disorder (OCD). This condition is not due to medical and substance use. It is a disorder of the brain which leads to severe anxiety and adversely affects the behavior of the person suffering from this condition. In this report , the aetiology, incidence and predisposing factors that contributes to OCD and the elements of a mental health condition examination related to OCD will be highlighted. Moreover, medication and nursing practice action plan based on this condition will be discussed Goodman et al., 2014). Condition One of the most severe types of anxiety disorder which affects around 2% of the global population is Obsessive-Compulsive Disorder. As stated by Grant (2014), this disorder is characterized by two features. The first one is obsessions such as intrusive and disturbing thoughts, impulses or images. Secondly, compulsions that includes repetitive mental acts and behaviors which neutralize obsessions and reduce the psychological distress. Such conditions causes life impairment and are time consuming. Aetiology Evidences reveal the fact that there is no specific cause of OCD (Soomro, 2012). However, the possible causes of OCD has been thought to be a combination of genetic, neurological, cognitive, behavioral or environmental factors that trigger the onset of the disorder. There are several circuits in the brain that regulates the primordial aspects of human behavior like excretion, aggression and sexuality. These circuits are responsible for the transmission of information from orbitofrontal cortex of the brain to the thalamus and striatum area. When such circuits are activated, specific impulses causes an individual to perform a significant behavior. Imbalance in neurotransmitters such as serotonin can cause OCD. Moreover, OCD can be caused by environmental factors and genetic factors such as mutation in the brain cell (Veale Roberts, 2014). Incidence According to, the incidence of DSM-III-R Obsessive-compulsive disorder in terms of adults has been estimated at 0.55 per 1000 individuals. According to ABS 2007, 1.9% of the Australians suffer from OCD every year. Research reflects the fact there is no discrepancy between the genders and both male and female are equally affected. The significant signs and symptoms originate during the childhood and presentation can be identified in the late adolescence or early adulthood Veale Roberts, 2014). Predisposing Factors The factors that increase the incidence or risk of triggering OCD are as follows: Family history where an individual in the family is affected by this disorder might elevate the risk of OCD. Traumatic events or long-term stressful events can cause OCD. Environmental factors such as occupational, relationship or educational changes, and abuse might lead to OCD (Bokor Anderson, 2014). Elements of Mental State Examination: The mental state examination is a key part of the clinical assessment process in the mental health practice. It is a defined mode of observing and explaining an individuals present state of mind in regards to behavior, attitude, thought process, cognition, perception and judgment. Based on the MSE assessment OCD can be discussed related to several elements such as mood, thought process, behavior, psychomotor agitation and speech (Zohar et al., 2012). Serial Number Elements Problems 1 Behavior Extreme discomfort, persistent and recurrent impulses, unwanted thoughts and images and severe amount of distress. The signs of obsessions include unwanted repetitive ideas, fear of contamination, aggression, constant sexual thoughts, images of hurting a close one and thoughts of getting harmed. The compulsions involve are persistent counting and checking and repeatedly washing or cleaning 2 Mood Patients experience constant mood fluctuation. These involve depression, excessive worry and tension. Mood swings and low mood is a common sign of the OCD patient. Such patients have facilitated access to same negative emotional tone and upsetting memories of earlier experiences. These factors results in mood fluctuations. 3 Thought process The thoughts associated with such patients are unwanted, superstitious and repetitive. These thoughts are often repugnant and involuntary. Such unwanted thoughts sometimes might lead to the development of suicidal thoughts. In Obsessive Compulsive Disorder, various situations trigger significantly the obsession and compulsion in the individuals behavior, mood and thought process resulting in mood fluctuations anxiety, depression, distress and unwanted thoughts. Therefore these three elements have been selected in order to describe OCD (Bell, 2015). Medications There are several medicines that are used in order to cure Obsessive Compulsive Disorder. As discussed by Williams et al., (2012), the main aim of the OCD treatment is to effectively manage the signs and symptoms at the lowest possible dosage. Few psychiatric medicines have been designed to treat the obsessions and compulsions associated with OCD. There are certain antidepressants that are regularly used for the treatment of OCD. Two common medicines used for the treatment of OCD are Clomipramine and Fluvoxamine. Clomipramine According to Pauls et al., (2014), Clomipramine is a non-selective serotonin reuptake inhibitor has proved the fact that deficit of serotonin can lead to the development OCD. Serotonin is thus considered as a key element in the pathophysiology of this disorder. This drug blocks the serotonin reuptake pathway by the help of the pre-synaptic neuron. In turn the serotonin availability elevates in the post-synaptic receptors. Although it is not evident the type of patient that would respond to this particular drug, studies show that about 40% to 60% patients have responded to Clomipramine. In the initial administration phase the doses are divided along with meals to reduce the gastrointestinal side effects. Gradually over the next few weeks the doses should be increased up to maximum of 250 mg every day. As a nurse it is important to monitor for sedation and vertigo, at the initial stage of the medication application so that any side effect of the drug can be detected and stopped if required. Secondly, physicians should be informed if fever and other issues are detected such as sore throat since these changes can reflect the hematological complications (Figee et al., 2013). Fluvoxamine Fluvoxamine is a selective serotonin reuptake inhibitor which restores the balance of serotonin and ultimately aids in decrease obsessive and compulsive behavior. As discussed by Milad Rauch (2012), Fluvoxamine is a potentselective serotonin reuptake inhibitorwith around 100-fold affinity for theserotonin transporterover thenorepinephrine transporter. In adults 50 mg of Fluvoxamine should be administered as a single dose. The dose should be increased every 4 to 7 days per the tolerance level of the patient. The doses should be divided into two parts and the larger part should be given at the bedtime, in case the doses are not equally divided. Fluvoxamine can increase or decrease the level of certain enzyme. Therefore, as a nurse assessment of the AST, ALT and bilirubin level should be monitored. Secondly, while administering the medicine side effects such as nausea, vomiting, pulse rate and seizures should be monitored (Figee et al., 2013). Nursing Practice A recovery focused practice based on the nursing practice is embodied in the practice and attitudes and it is also essential in promoting the hope, sense and wellbeing for self determination of individual with any mental disorder. The application of the Cognitive Behavioral therapy can be an effective method of treating OCD patients. In this practice patients are counseled related to several sessions which mainly focuses on the reduction in the negative thoughts by the application therapeutic treatment (Hofmann et al., 2012). This therapy has achieved success in several studies. This therapy has been found to be the most effective for dealing with the OCD patients and for their recovery. The goal of this therapeutic approach is to make the to be his or her own therapist, while providing the hope of their recovery and ensuring that they will not have any risks or side effects associated with it. This is the reason, why it is the right therapy of choice (Andersson et al., 2012). The recovery of the patients situation is promoted by encouraging patients positive thought and breaking the negative thought process. In CBT process, two evidence-based processes are used. One is cognitive therapy, which focuses on how people think and the behavior therapy, which focuses upon how this affects upon the way the individual behave. The Exposure and response prevention therapy (ERP) is used as the part of behavioral approach for helping the exploration of alternative ways to respond to the obsessional thoughts or doubts. The therapy teaches the individual with OCD that their thoughts are not the key problems to them, rather the problem is what the person is making of those thoughts and in which way they are responding to those thoughts. It is the key way of the recovery process from OCD (Arch et al., 2012). Therefore, it can be said that, this therapy is a recovery-focused therapy, where the self-determination of the patient is being prioritized. The key nursing skills and competencies that are required for the implementing CBT, for ensuring recovery of an OCD patient includes excellent communication skills and critical thinking skills. Communication is very important for establishing a good therapeutic relationship with the patient, as therapeutic relationship is the core of this therapy. After establishing a goo therapeutic relationship, the patient would be encouraged to value the perspective of the caregiver (Rogers, 2012). Therefore, if the caregiver or nurse do not consist good communication skill, the success of the recovery process would be hampered. In most of the cases, this treatment is highly effective, but in some cases, the change in thought process can enhance anxiety in the patient, which can significantly hamper the progress of recovery process. In these cases, the treatment process might not reach a successful conclusion (Arch et al., 2012). Therefore, to achieve successful outcome of the process, caregivers have to ensure that the patient is not subjected to increased anxiety during the therapeutic process. These kinds of issues can be avoided by keeping a calm environment surrounding the patient. The above problem can also be solved by implementing a combined therapy for the OCD patient. Pharmacotherapy can be added with the cognitive behavioral therapy. It has been shown significant improvement of the recovery process in some OCD patients, who are suffering from anxiety related issues during the CBT process. Some psychotic medications for reducing the anxiety symptoms are administered to the patient, to keep the patient calm. It helps to stimulate the positive thoughts in the patient and reduce agitation during positive thought process. In these ways, the barrier of implementing CBT for an OCD patient can be overwhelmed (Rogers, 2012). Conclusion Obsessive-Compulsive Disorder (OCD) is a type of anxiety disorder that involves compulsions and obsessions such as repetitive ideas, fear of contamination, aggression, constant sexual thoughts, images of hurting a close one and thoughts of getting harmed. The signs and symptoms may include mood fluctuation, personality change and social withdrawal. An anxiety disorder is one of the most significant types of mental health disorder linked with feelings of worry, fear and uneasiness. The factors that contribute to OCD biological, hereditary and environmental factors. There are certain antidepressants that are regularly used for the treatment of OCD. Two common medicines used for the treatment of OCD are Clomipramine and Fluvoxamine. Nursing interventions such as recovery focused practice based on the nursing practice can be implemented in order to cure OCD. Thus, it can be concluded that although the cause of OCD is not correctly identified, yet evidences have proved that certain medica tions and nursing interventions have got success in this field. References Andersson, E., Enander, J., Andrn, P., Hedman, E., Ljtsson, B., Hursti, T., ... Rck, C. (2012). Internet-based cognitive behaviour therapy for obsessivecompulsive disorder: a randomized controlled trial.Psychological medicine,42(10), 2193-2203. Arch, J. J., Eifert, G. H., Davies, C., Vilardaga, J. C. P., Rose, R. D., Craske, M. G. (2012). Randomized clinical trial of cognitive behavioral therapy (CBT) versus acceptance and commitment therapy (ACT) for mixed anxiety disorders.Journal of consulting and clinical psychology,80(5), 750. Bell, J. (2015). Obsessive Compulsive Disorder. Bokor, G., Anderson, P. D. (2014). Obsessivecompulsive disorder.Journal of pharmacy practice, 0897190014521996. Figee, M., Luigjes, J., Smolders, R., Valencia-Alfonso, C. E., van Wingen, G., de Kwaasteniet, B., ... Levar, N. (2013). Deep brain stimulation restores frontostriatal network activity in obsessive-compulsive disorder.Nature neuroscience,16(4), 386-387. Goodman, W. K., Grice, D. E., Lapidus, K. A., Coffey, B. J. (2014). Obsessive-compulsive disorder.Psychiatric Clinics of North America,37(3), 257-267. Grant, J. E. (2014). Obsessivecompulsive disorder.New England Journal of Medicine,371(7), 646-653. Hofmann, S. G., Asnaani, A., Vonk, I. J., Sawyer, A. T., Fang, A. (2012). The efficacy of cognitive behavioral therapy: a review of meta-analyses.Cognitive therapy and research,36(5), 427-440. Milad, M. R., Rauch, S. L. (2012). Obsessive-compulsive disorder: beyond segregated cortico-striatal pathways.Trends in cognitive sciences,16(1), 43-51. Pauls, D. L., Abramovitch, A., Rauch, S. L., Geller, D. A. (2014). Obsessive-compulsive disorder: an integrative genetic and neurobiological perspective.Nature Reviews Neuroscience,15(6), 410-424. Rogers, C. (2012).On becoming a person: A therapist's view of psychotherapy. Houghton Mifflin Harcourt. Soomro, G. M. (2012). Obsessive compulsive disorder.BMJ clinical evidence,2012. Thomsen, P. H. (2013). Obsessivecompulsive disorders.European child adolescent psychiatry,22(1), 23-28. Veale, D., Roberts, A. (2014). Obsessive-compulsive disorder.BMJ,348, g2183. Williams, M., Powers, M. B., Foa, E. B. (2012). Obsessive Compulsive Disorder.Handbook of evidence-based practice in clinical psychology. Zohar, J., Greenberg, B., Denys, D. (2012). Obsessive-compulsive disorder.Handbook of clinical neurology. Elsevier BV,106, 375-90.

Monday, April 20, 2020

P.Shyam Sundar 11G Essays - Treaty Of Versailles,

P.Shyam Sundar11G The Treaty of Versailles - Source Based Questions a) Many historians have viewed the Treaty of Versailles in varied contexts. Some historians support the German claim that the treaty was extremely harsh towards them while others seem to acknowledge the fact that the Treaty was anything but damaging to the Germans, as the Second World War seems to prove. But the most important aspect to focus on in the answering of this question is the concept of nationalism. Source C is a quotation found in a secondary source in the form of an extract from a speech made by a German MP in 1919. The claim of "inflicting the deepest wounds on us Germans" seems to be supported by Source B. Sources D and E, however, do not share the same viewpoint as the German MP in Source C. The peace treaty that marks the end of any Great War is almost always dictated by the victors; the Treaty of Versailles was no different. Georges Clemenceau of France, Llyod George of Britain and Woodrow Wilson of the USA were the three major players. Clemenceau wanted a harsh Treaty that would cripple Germany both economically and militarily so that she would never be a threat to France again, this aim of his is clearly represented in Clause 160 of Source B. But 100,000 men and 6 battle ships was a mere trifle compared to the extensive armies and rapidly developing technology that the super powers of those days possessed. Germany was left with nothing to defend herself with in case of invasion. Furthermore, the blame for starting the war and all the consequences thereof were fixed on Germany (Article 231). This in many senses was extremely unfair, as all the powers had played a role in the start of the First World War. Woodrow Wilson's 14 points were totally overshadowed by Clemenceau who succeeded in imposing his aims on the Treaty. Therefore I believe that Source B does adequately support the claim made in Source C. However, Sources D and E take a completely opposite viewpoint in comparison to Source B. The writers, imminent historians, argue that the Treaty in actual fact did nothing to diminish German power in any way. As the author of Source E notes: "The Treaty of Versailles was not excessively harsh on Germany, either territorially or economically." Humiliation is always a major part of defeat and defeat was not something that the Germans hoped to conceive in World War 1. They believed that they had to win and dictate terms. The Treaty of Versailles that resulted from their defeat also brought immense humiliation and that strong sense of nationalistic pride. After all, the Treaty was being signed in the very hall that had witnessed the defeat of France in 1871 at the hands of Prussia. This actual defeat that the Treaty of Versailles imposed upon them angered the Germans more than the actual terms of the Treaty. The historian in Source C aptly concludes: "However, the German people were expe cting victory and not defeat. It was the acknowledgement of defeat as much as the treaty terms themselves, which they found so hard to accept." b) The views expressed in Sources C, D and E are very much different. One must take into account several different factors that combine to produce this discrepancy. Firstly, the authors of Sources D and E are historians and possess something that the German MP in Source C doesn't and that is hindsight. They have had the opportunity to study the First World War and the Treaty of Versailles in retrospect and have examined the effects on Germany. They have studied the revival of the German economy and the Second World War. Therefore they are in a better position to judge whether or not the Treaty of Versailles was a crippling blow to Germany. The politician in Source C on the other hand is talking on the spur of the moment. The Treaty of Versailles might have been close to completion and the Treaty terms might have seemed a devastating conclusion. The very vision of impending collapse brought on by the treaty might have caused him to lash out in the way that he

Sunday, March 15, 2020

Reasons for Interpreting Screening Tests Results with Caution

Reasons for Interpreting Screening Tests Results with Caution Introduction People normally go for screening tests for specific reasons. There are different health related conditions at the family level that members may test. Screening tests enable families comprehend health related conditions in their lineages. Furthermore, screening generates accurate information, which informs patients decision-making processed. The results emerging from screening processes are crucial to clients.Advertising We will write a custom critical writing sample on Reasons for Interpreting Screening Tests Results with Caution specifically for you for only $16.05 $11/page Learn More The interpretation of screening results is also crucial to providing clients with accurate information regarding their health conditions. Evidently, challenges associated with interpreting screening results are imminent. This increases the requirement that people interpret screening results with caution. In the subsequent sections, this paper discusses the reasons for excising caution while interpreting test results Possibilities for a false-positive result and a false-negative result Every family anticipates that screening should generate accurate information. However, screening outcome may hinder health related decision making in certain situations. Screening results may defectively discriminate between clients with disease and those without. This can happen when the outcome is incoherent with the actual clinical condition of client. The challenge may also emerge because of improper integration of screening outcome within the clinical contexts (Marotz Allen, 2013). Therefore, an imperfect screening test may erroneously categorize a healthy client as diseased. This creates the false – positive result situation. On the contrary, it may also erroneously identify a sick client as disease – free (Marotz Allen, 2013). This creates the false – negative result situation. There is the need for people in charge of screening pr ocesses to practice caution while interpreting results. The recognition that inherent operating characteristics of screening processes may generate inaccurate outcome requires caution (Marotz Allen, 2013). The ability of screening processes to ensure accuracy in excluding or including disease on a client may be prone to errors. This is a genuine reason demanding caution while reading screening results. The Role of Screening Tools Several tools are applicable in screening processes. Generally, people in charge of screening processes regard the tools as perfect. However, some screening tools may have defects and problems leading to failures. The screening tools that have defects may not generate accurate outcome. For example, instruments employed in cognitive measurements may fail to generate accurate outcome (Spencer, Bornholt Ouvrier, 2003).Advertising Looking for critical writing on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, people in charge of the screening processes may openly abuse such tools thus affecting their accuracy. In addition, using screening tools designed for larger populations to test individuals may prompt cautious in the interpretation of outcome (Spencer, Bornholt Ouvrier, 2003). These concerns make it worth for people tasked with conducting screening processes to exercise precaution. They need to exercise precaution on the interpretation of screening outcome. The prevalence of disease It is notable that sometimes specialists are interested in conducting screening tests for specific diseases among people in a population. The specialists recognize that the popularity of a disease within a particular population significantly affects screening test effectiveness (Marotz Allen, 2013). It is notable that very good screening tests may have reduced extrapolative value positives in areas of low disease incidence. This normally presents additional challenges be cause people in charge of screening should have familiarity of the estimated disease incidence while interpreting screening outcome (Ore, Tamir, Stein Cohen-Dar, 2009). This is also a concern requiring people to exercise caution while interpreting screening outcome. Conclusion The above discussions relates to the reasons why people should exercise caution while interpreting screening outcome. The possibility of screening results generating a false – positive and false – negative outcome necessitates caution. Furthermore, the inaccuracy of screening tools as well as disease incidence may affect screening outcome. References Marotz, L. R., Allen, K. E. (2013). Developmental Profiles: Pre-Birth through adolescence (7th ed.). Belmont, CA: Wadsworth, Cengage Learning. Ore, L., Tamir, A., Stein, N., Cohen-Dar, M. (2009). Reliability of vision screening tests for school children. Journal of Nursing Scholarship, 41(3), 250-259. Doi: 10.1111/j.1547-5069.2009.01283.xAdvertisi ng We will write a custom critical writing sample on Reasons for Interpreting Screening Tests Results with Caution specifically for you for only $16.05 $11/page Learn More Spencer, F. H., Bornholt, L. J., Ouvrier, R. A. (2003). Test reliability and stability of childrens cognitive functioning. Journal of Child Neurology, 18(1), 5-11.

Friday, February 28, 2020

MAGNA CARTA Promised a lot but delivered little in England. Critically Essay

MAGNA CARTA Promised a lot but delivered little in England. Critically evaluate this claim - Essay Example For the Church, which was part of the English landowning system, the Magna Carta meant the King’s recognition of its duty between lord and man. To the barons, the document did not only mean limiting the powers of the monarch, but it also meant enjoying feudal privileges which, at that time, were only accorded to them free men. For King John, signing the Magna Carta was meant to be a momentary solution to suppress the revolt of the nobles. In short, the Great Charter simply aimed at solving a practical problem in society during that period. However, over time, the reinterpretation made by lawyers and politicians has elevated the document’s status as the legal foundation to the establishment of the rule of law in England. Since then, it had been widely cited not only for its historical background, but also for the purpose to protect national liberties. The Magna Carta was claimed to have founded the parliament and helped develop the written constitution. Although it is widely celebrated to be the first document to challenge the King’s power, it was also revered because of its supposed warranting of the rights of habeas corpus, trial by jury, and the formation of the concept of citizen’s rights. As a result, these entitlements to the charter have become the favorite mantra, a rallying cry among lawyers and politicians whenever they feel that the issues on rights and liberty are threatened and subdued. In reality however, the entire 63 sections in the Magna Carta contained very few statements about legal principles. In fact, majority of the document’s clauses dealt more with feudal rights and customs which are now irrelevant in today’s society and have long been repealed and considered obsolete. Instead, the provisions in the charter were mostly directed to the local issues of the early 13th century England which were about the struggles between the King’s unrestrained power

Tuesday, February 11, 2020

Concept political culture Essay Example | Topics and Well Written Essays - 1250 words

Concept political culture - Essay Example The latter was the form of governance utilized in the Aztecs, Incas, and Mayans among others. The Ayllu were an example of Incan Empire, which utilized communally participatory politics where kinships existed. It added to the authoritarian, hierarchical, as well as other dictatorial methods of governance (Prevost & Vanden, 31). It was developed from the Iberian Peninsula and applied from following the governing methods that were part of the colonial and republican eras. One significant form of governance was the absolutist tradition, which went on to become a manifest of the Americas form of power with the fusion of the military power possessed by the Latin society. In the case of Latin America, it is a pot of cultural variations, which has established a level of diversity in Latin America. This is clearly shown by the political aspects, where the Latin countries adopt different political culture, which is determined by historical events. Latin America was deemed a region of having resources in abundance, and it resulted in different countries colonizing the region in the early years. With countries such as Spain, England, and even the United States, they each played a role in developing the political forms of governance in the region. It is illustrated by the development of Latin as the language in the region, which is heavily influenced by the Spanish language. This is an example of the major influences that the colonial period created in Latin America. The latter is influenced by the large number of tribes and social variations that have made the Latin culture so diverse. It has established a form of identity for the different countries in the region. A significant political factor that influences the region is the element of Dictatorship. The latter was introduced in the colonial period, and it was the style and rule

Friday, January 31, 2020

From Dancing Shoes to A High School Diploma Essay Example for Free

From Dancing Shoes to A High School Diploma Essay I have always believed that something great was destined for each and everyone of us. No matter how hard we try, there are still certain things that we take for granted. Sometimes, these little things are the ones that matter in the end. From being the average student to the extraordinary dancer, these experiences have definitely helped shape who I am today. I am originally from Korea, where I finished my elementary and high school. School has always been a challenge for me, making me finish the elementary level with just average grades. I did not belong to the group of students who brought honor and pride to their parents because of exemplary performance in school. I was just an average student who would sit in class and listen to the lessons taught by the teachers. Middle school became another challenge for me. I was growing older, and wanted so much to fit in the crowd. I became more interested in hanging out with my friends rather than attending school and preparing myself for the real world. My grades started to deteriorate, and my teachers and my parents were alarmed with what was happening to me. I became clueless with what my goals in life should be. All I know was that I wanted to enjoy life and be with my friends. While I was still able to pass middle school, my grades were nowhere near impressive. I was still my old selfuninterested with school and dependent on what my peers would say. One day, a high school student approached me and asked me to join the dance club. I guess all of those dancing stints during parties paid off. I was accepted and was forever changed by my experience in the club. The few sessions I had with the dance club made me realize a lot of things. I learned the basics of hard work and determination. Dancing became a big part of my life. Whether it was daytime or night time, I was always dancing. Unfortunately, my grades were greatly affected again. They started to deteriorate, and this prompted my teachers to open my eyes to reality. My homeroom teacher constantly explained to me that dancing is a good hobby, for I am able to express myself creatively. However, she told me that I should pay more attention to my studies so that I may be able to enter a reputable high school. I ignored these statements and went on with the kind of lifestyle I was used to. The last year of middle school meant that we had to apply in different high schools. Together with my friends and peers, we started applying to the prestigious schools in our district. My friends were able to get accepted in some of these schools, unfortunately, I was not one of them. My unimpressive school transcript prevented me from being accepted in a reputable school. In short, I was rejected most of the time. My homeroom teacher became concerned with the situation, so she suggested that we enter a dance competition in order to get extra curricular points that may be included in our application forms. My friends and I thought that this was our last option to prove ourselves, so we decided to enter the said competition. I could definitely say that we gave our best, practicing until our bones and muscles hurt. Unfortunately, we were defeated in the preliminaries. I was greatly affected with the decision, making me cry my heart out. After all the hard work and dedication I gave for this competition, still it was not enough. I decided to live a new life from then on. Eventually, I was able to attend a high school away from my friends and family. I became determined more than ever to study hard and be someone. My lack of knowledge in middle school has made high school difficult for me. Being accepted in a reputable university was the hardest part of all. My hopes and dreams of actually succeeding in life started to diminish. With these in mind, I decided to learn a particular skill, no matter how difficult it was. Currently, I am in the United States hoping to somehow fulfill my dreams and aspirations. I am determined more than ever to study and learn to the best of my abilities, and avoid the mistakes that I have committed in the past. I learned that work and play should be balanced, and that there should be a set of priorities that should not be taken for granted. I am now aware that everything happens for a reason and that no time should be wasted. As I look back and recall my days in middle school, I cannot help but be disappointed in myself. If only I can go back in time and correct the mistakes I have committed in the past, I would do it. I have realized that opportunity only knocks once in a lifetime, and you can never go back to redo the things of the past. The said experience has helped me rise up and always be thankful that I am given another chance to fix my life.

Thursday, January 23, 2020

Old Testament Connections from Grapes of Wrath :: essays research papers

John Steinbeck makes many Biblical allusions in his book The Grapes of Wrath. Many of these connections are on a small layer, perhaps applying to only one individual. Jim Casy, the Christ figure, is one example of an allusion from the New Testament. However, the whole book can be seen as a Biblical allusion to the story of the Exodus and the life of Moses. Not only does the story of the fictional Joad family relate to the Exodus, but the story of the Okies and the great migration that took place during the Dust Bowl in the 1930’s. This compelling story of the migrants can be divided into three parts: the oppression, the exodus, and the Promised Land. The chronicle of the Exodus begins with the Hebrews being enslaved to the Egyptians. Because of this, God sent ten plagues to Egypt. After the tenth plague, the pharaoh agreed to let the Hebrews become free and their journey across the desert is known as the Exodus. Thus the modern word exodus refers to any mass migration or departure of a large group of people. The excursion of the migrant workers can be described as a modern day exodus (compared to time-period of the Biblical story). Like the Hebrews, the Joad family and the rest of the migrants end up fleeing from their oppressors, which happens to be the banks. The period of time when the Okies use Route 66 as a way to move cross-country is the true exodus of the story, as it is a migration of a people. The migrants reaching California can be compared to the Hebrews finally reaching the Promised Land of Israel. Not only does the book relate to the movement of the Israelites, but also to the legendary man who lead them: Moses. Christians, Jews, and Muslims consider Moses a great prophet. One reference to Moses comes when Uncle John puts Rose of Sharon’s baby in the river. This is much like the life of Moses, when he is sent down the Nile River as a child.

Wednesday, January 15, 2020

Masters in Marketing Management Question Papers

Question Papers 2007 Semester ? I Sub Code| Subject Name| 2007| 2007| 101| P P M| May| Oct| 102| Principles of Marketing| May| Oct| 103| Fundamental of Management Accounting| May| Oct| 104| Managerial Economics| May| Oct| 105| Research Methodology| May| Oct| 106| Consumer Behaviour| May| Oct| Semester ? II Sub Code| Subject Name| 2007| 2007| 201| Service Marketing| May| Oct| 202| Retail Marketing| May| Oct| 203| Sales Management & Personnel Selling | May| Oct| 204| Distribution Management & Logistics| May| Oct| 205| Marketing Research| May| Oct| 206| Relationship Marketing| May| Oct|Semester ? III Sub Code| Subject Name| 2007| 2007| 301| International Marketing| May| Oct| 302| Marketing and The Laws| May| Oct| 303| Financial Services Marketing| May| Oct| 304| Integrated Marketing Communication| May| Oct| 305| Retail Operation Management| May| Oct| 306| | May| Oct| Semester ? IV Sub Code| Subject Name| 2007| 2007| 401| Brand Management| May| Oct| 402| Strategic Marketing| May| Oct| 403| Export Documentation & Forex Marketing| May| Oct| 404| Direct Marketing| May| Oct| 405| Industrial Marketing| May| Oct| 406| Rural & Agricultural Marketing| May| Oct| Total No. f questions :7 MAY 2007 Total no. of printed pages 1 3178-101 MMM(semester-II)Examination -2007 PRINCIPLE AND PRACTICES OF MANAGEMENT (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt all question Q. 1)Define Management. Explain Henry Fayols Principle of management [20] OR Q. 1) Explain the term of Motivation along with its significance to organizational productivity . Discuss the Maslaws Theory of need of hierarchy in detail. Q. 2) Explain the basic function of management.Do these function vary from industry to industry? Explain. OR Q. 2) Explain in detail Management Thoughts from the industrial revolution to knowledge based society of 21st century. Q. 3) Discuss the various leadership styles along with examples. OR Q. 3) Explain the Dynamics of Group Behavior. Do the group i nfluence on individual and group decision- making? Explain. Q. 4) Write short notes (Any four) a)Corporate social responsibility b)Hawthrone Experiments c)Quality Circles d)Perception e)The Self Concept and Self Esteem ————————————————- f)Shaping of personality Semester ITotal No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-102 MMM(semester-II)Examination -2007 PRINCIPLRS OF MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Chanel decisions cannot be taken without referrringto the PLC stage of a product Critically examine the statement with example Q2) The modern Marketing Manager has to play more responsible and versatile role as compared to Traditional Marketing Manager CommentQ3)Design Marketing Mix stategy for the following product: (a)Milk based Soft Drink (b)Electric Shaver Q4)You want to launch new product of Ayurvedic Dantamanjan . What are the different step you will take to promote this product? Why? Q5)What are the different objective of Advertising? Explain with examples and applicability with respect to PLC? Q6)Write short note on any two: (a)Ethics in Marketing (b)Industrial Vs Consumer Market (c)Product Packaging ————————————————- (d)Online Marketing Semester I Total No. of questions :8 MAY 2007 Total no. of printed pages 2 178-103 MMM(semester-II)Examination -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 2 question from each section 2) Figures to the right indicate full marks. SECTION-I Q 1)How is Prime cost different from marginal cost? State the element of cost including in the two types of cost indicating there significance in cost accounting? Q 2) Explain various methods of segr egating fixed and variable overhead costs? Q 3)What are the various methods of pricing material issue?When do you advocate pricing the issue at cost price based on the last in first out method? Q 4) ? A good system of costing serves as a mean of control over the expenditure and helps to secure economy in manufacture? Discuss? SECTION-II Q 5)From the following information for the month of January prepare a cost sheet to show the following components 1 . prime cost 2 . factor cost 3 . cost of production 4 . total cost Direct material 57000 Direct wages 28500 Factory rent and rates 2500 Office rent and rates 500 Plant repair and maintenance 1000 Plant description 1250 Factory managers salary 2000Office salary 1600 Directors remuneration 1500 Telephone and postage 200 Printing and stationary 100 Legal charges 150 Advertising 1500 Salesman salary 2500 Showroom rent 500 Sales 116000 Q 6. )following particulars related to production department of factory for the month of june are , Materia l used 80000 Direct wages 72000 Direct labour hours worked 20000 Hours of machine operation 25000 Overhead charges 90000 Cost data of particular order carried out in the above department during the june are given below Material used 8000Direct wages 6200 Labour hours 3300 Machine hour 2400 What would be the factory cost of the work order under the following method of charging overheads? Q 7) per unit cost structure of single product manufacturing company as below Selling price 100 Direct material 60 Direct labour 10 Variable overhead 10 Number of unit sold in the year are 5035 as per agreement with the employee union there will be an increase of 10% in direct wages Calculate; (1)how many more unites have to be sold next year to maintain some quantum of profits. (2)By what percentage selling price has to be raised to maintain the same P/V ratio ?Q 8) white a short note (any four) 1) Transfer pricing 2) pricing of issue 3) financial accounting VS cost accounting 4) prerequisite of mat erial purchase ————————————————- 5)labour cost Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-104 MMM(semester-II)Examination -2007 MANAGERIAL ECONOMICS (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)What is Managerial Economics?Explain the relationship of Micro Economics with Managerial Economics. Q2)Define Product Function Explain Increasing, Constant and Decreasing Return to scale. Q3)(a)Describe characteristic features of Oligopoly. (b)Why Perfect Competiton is socially and economically describe? Q4)What is cost Benefit Analysis? Explain its practical significance. Q5)(A)Explain break-even analysis. (B) Justify the need of Government? s Intervention in the Market Economy. Q6)Discuss Pricing Method followed by the Business Firm. Q7)Write note on (any two) (a)Type of Demand Ela sticity (b)Merits and Demerits of Co-operative society (c)Privet Good Vs Public Good ———————————————— (d)Economic Liberalization Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-105 MMM(semester-II)Examination -2007 RESEARCH METHODOLOGY (New course) Time 3 hours Max Marks 70 Instructions: 1) Question 1 &6 arecompulsary 2) attempt any 3 from remaining. Q1)Attempt any two: (a)Explain various steps involved in the Research Process. (b)Represent the following data by a Pie Chart:t ITEMMaterialLabourFuelOverheadsExpenditure in Rs. 150020004000500 (c) Elaborate different type of Research Designs. Q2)Explain the merits and demerits of ? Questionnaire Method?. Also explain the essentials of a Good Questionnaire. (3)What is Experimental Method? Explain different types of experiment al Methods of Pointing out their merits and demerits. Q4)(A)Expl ain various sources of secondary data (B)Explain the Layout of aTable. Q5)Explain the layout and essential qualities of Research report. Q6)Write Short Notes On: (a)Validity in Measurement (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and Non-sampling erros ———————————————— (f)Editing of Data Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-106 MMM(semester-II)Examination -2007 CONSUMER BEHAVIOUR (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Using the concept of Consumer Dictated Product Development, explain how you would launch a new product in the market? Q2)What are the factors which influence a Consumer? s Decision-making Process?Explain with the help of an example. Q3)How does consumer decision making change as purchase involvement increases? Q 4)Discuss the psychological factor influencing Consumer Behaviour with suitable examples. Q5)Explain any one model of Consumer Behviour with suitable examples. Q6)Write short notes on any two (a) Consumerism (b)Personality and self concept ————————————————- (c)Extent of reference group influence Oct 2007 . [3278]-101 M. M. M. (Semester – I) Examination – 2007 PRINCIPLES AND PRACTICES OF MANAGEMENT Time: 3 Hours]:[Max. Marks: 70 Instruction: (1) All questions are compulsory.Q. l) Define Management. Explain: F. W. Taylor is known as ‘Father of Scientific Management'. [20] OR Q. l) What is Corporate Social Responsibility? Does it contribute to increase the Goodwill of the Organization. Explain with example. [20] Q. 2) Explain McGregor's Theory of Work Motivation and discuss its application in Industry. [15] OR Q. 2) Discuss various components of Management Process in brief. [15] Q. 3) Discuss various Leadership Traits of an effective leader. [15] OR Q. 3) Explain the Process of Team Building and elaborate the principles of effective Team Work. [15] Q. ) Write short notes: (Any Four) [20] a) Group Dynamics b) Knowledge Workers c) TQM d) Functions of Top Management e) Role of Individual Behaviour in Organization f) Various Approaches to Management ******************************************************* Semester ? I Oct 2007 [3278]-102 M. M. M. (Semester ? I) PRINCIPLES OF MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Answer any five questions. 2) All questions carry equal marks. 3) Neat diagrams must be drawn wherever necessary. Q. ) ? Marketing has evolved a great deal since the early days of distribution and sales orientation.? Discuss.. . Q. 2) A cellular phone manufacturing company has produced some models with different brands. Explain how you will build the brand equity through advertising. Q. 3) What do you mean by t he term ? Distribution Intensity Illustrate your answer. Q. 4) Explain how technological, political and socio-cultural factors affect the Advertising Style and Process. Q. 5) Explain the concept of PLC. Discuss how and why the relative importance and various elements of Marketing Mix will change with a product? stage in the PLC. Q. 6) Write short notes on any two: (a) Obstacles to Marketing Control (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Process ************************************************************ Semester ? I Oct 2007 [3278]-103 M. M. M. (Semester – I) Examination – 2007 FUNDAMENTALS OF MANAGEMENT ACCOUNTING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Question No. 1 is compulsory. 2) Attempt any two questions from section 1 and section II each . 3) Figures to the right indicate marks. ) Use of simple calculator is allowed. Q. l) Define Management Accounting and state its limitations. [10] SECTION – I Q. 2) What do you understan d by the tenns Break-even Point, Contribution and Margin of Safety? Explain your answer by drawing a chart with assumed figures. [15] Q. 3) Explain various steps in which a raw material moves in a manufacturing organization till it gets consumed in the. production. Give the fonnat of various documents which are prepared in the process. ‘ [15] Q. 4) What is the meaning of Budget and Budgetary Control?State and explain various budgets which can be established in the following functional areas of operation: [15] (1) Sales / Marketing (2) Finance Q. 5) Write short notes on : (Any Three) [05Ãâ€"03=15] a) Transfer Pricing b) Sunk Cost and Opportunity Cost c) Advantages of Standard Costing d) Cost Unit and Cost Centre SECTION – II Q. 6) Following figures are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 : [15] Production Depts. Service Depts. | | | | PI| P2| SI| S2| S3| | (Rs. )| (Rs. )| (Rs. )| (Rs. ) (Rs. ) (Rs. )| Indirect Material| | 280| 140| 170| 350| 160| Indirect Wages| | 324| 312| 296| 190| 218| Power and Light| 3,000| | | | | | Supervision Charges| 2,200| | | | | | Rent and Taxes| 500| | | | | | Insurance on Assets| ro| | | | | | Depreciation at 12% p. a. on capital value of assets to be considered. From the above infQrmation and the following departmental data, prepare overhead recovery rates for the production department PI and P2 on the basis of direct labour hours.The expenses of service departments should be apportioned straight to the production department, with the information that S 1 is tool room, S2 is maintenance department and S3 is stores department. Departmental Data| PI| P2| 81| 82| 83| Area (Sq. ft)| 400| 200| 100| 200| 100| Capital Value of Assets (Rs. )| 8,000| 4,000| 7,000| 5,000| 6,000| Kilowatt Hours| 4,000| 3,000| 1,000| 1,000| 1,000| Number of Employees| 150| 100| 75| 100| 125| Direct Labour Hours| 5,000| 5,000| | | | Number of Requisitions| 1,000| 300| | | | Q. 7) Following transactions have taken place in respect of a material duringMarch, 2001 : [15] Date 1 Opening Balance 500 units @ Rs. 6 per unit 5 Purchased 100 units @ Rs. 7 per unit 7 Issued 400 units 9 Purchased 300 units @ Rs. 8 per unit 19 Issued 250 units 22 Issued 50 units 25 Purchased 300 units @ Rs. 7. 50 per unit 30 Issued 250 units Prepare the Stores Ledger assuming that the issues are valued on FIFO and LIFO basis. Q. 8) Following details are available frOill the records or Amrut Ltd. For a month regarding the standard labour hours and rates of an hour for a product:Hours Rate per hour Total Rs. Rs. Skilled 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 _________________ 58. 00 The actual production for the product was 1,500 units for which the actual hours worked and rates were as follows: Hours Rate per hour Total Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Cost Variance (b)Labour Rate Variance (c)Labour Efficiency V ariance (d)Labour Mix Variance (e)Labour Cost Variance [15] Q~9) What do you mean by Elements of Cost? How the cost is classified into various elements of cost? Draft a standard format of a cost sheet for a machine tool manufacturing company. Make the necessary assumptions. [15] *********************************************************** Semester ? IOct 2007 [3278]-104 M. M. M.. ( Semester – I) Examination – 2007 MANAGERIAL ECONOMICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. (3) Draw neat diagram wherever necessary. Q. l) What is Managerial Economics? State its nature, scope and applications. Q. 2) Explain Profit and Sales Maximization as an organisational goal. Q. 3) What is Demand Forecasting? Explain methods of demand forecasting for established product. Q. 4) State and explain the Law of Variable Proportions. Q. ) Why Perfect Competition is socially and economically justifiable? Q. 6) (A) Descri be the need for Government Intervention in the Market. (B) What are the advantages and disadvantages of Economic Liberalisation ? Q. 7) Write notes on: (Any Two) a) Types of Price Elasticity of Demand b) Support and Administered Prices c) Public Goods Vs. Private Goods d) Protection of Consumer's Interest ************************************************** Semester ? I Oct 2007 [3278]-105 M. M. M. (Semester – I) sem-2007 RESEARCH METHODOLOGY Time: 3 Hours] [Max. Marks: 70Instructions: (1) Question Nos. 1 and 6 are compulsory. (2) Attempt any three questions from the remaining. (3) Figures to the right indicate full marks. Q. l) Attempt any two of the following: [20] (a)What is Research? Explain the objectives and types of Research. (b)What is Scientific Method? Explain its relation to research. (c)Draw Histogram and Frequency Curve from the following data: X| 0-10| 10-20| 20-30| 30-40| 40-50| f| 8| 17| 25| 12| 6| Q. 2) (A) Explain the nature and scope of Social Research. [05] (B) What is Hypothesis? Explain the characteristics of a Hypothesis. 05] Q. 3) Explain the meaning, role and difficulties of ‘Interview' as a method of data collection. [10] Q. 4) Explain various steps involved in the analysis of data. [10] Q. 5) Explain the importance and sources of Secondary Data. [10] Q. 6) Write short notes on : (Any Four) [20] (a)Sampling Design (b)Sources of Errors (c)Scaling Techniques (d)Experimental Design (e)Use of Computers in Research (t)Tests of Sound Measurement ****************************************************************** Semester ? I Oct 2007 1 [3278]-106 M. M. M. (Semester – I) Examination ? 007 CONSUMER BEHAVIOUR [ Time: 3 Hours] [ Max. Mlarks : 70] Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) How is the field of Consumer Behaviour defined? What are the major uses or applications of understanding Consumer Behaviour? Q. 2) . Explain the demographic and psychological factors influencing co nsumer behaviour with relevant examples. Q. 3) Discuss the role of personality and self-concept in Shaping Consumer Behaviour. Q. 4) What is meant by Motive Hierarchy? How does ~1aslow's Hierarchy of needs fUnction?.Q. 5) Define Consumer Satisfaction. What is the r~lationship between Consumer Satisfaction, Repeat Purchase and Committed Customer. Q. 6) How does consumer decision-maki. llg change as purchase involvement increases? Q:7) Write short notes on any two: a) Consumerism b) Effect of Culture and Subculture on Indian Consumer ————————————————- c) Components of Attitude. Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-201 MMM(semester-II)Examination -2007 201:Service Marketing New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20 marks 3) use examples, model etc. Q 1)liberalization privatization and globalization has propelled growth of services sector in India in 5-6 years ,Do you agree with the statement ? justify your answer. Q 2) In financial services marketing process and physical evidence are very important discuss this statement giving suitable examplesQ 3) what is services marketing segmentation ? discuss and elaborate as to how segmentation and positioning is achived in tourism marketing . Q 4) billjunctin. com is an e-bill pay service of icici bank, which has proved to be very successful , compared to physical bill payment collection service. Which distribution strategies of these services , do you think have made this billjunction. com successful ? why? Q 5) write short notes on any four (a) services blue print (b) SERVQAL and GAP model (c) four I s of services (d) advertising and sale promotion in service industry. (e) requirements for customer retension in service industry f) KPO Q6) Case study: The new incombent to the office of the Cheife General Manager of the Muncipal Transportation is wondering how to make the operation profitabal. He has jotted some of his finding about the current state of affairs. ?The Municipal Trasportation has alarge, ageing fleet of buses. Induction of new buses is a case is acase of ? too late-too few? ?The geographical expanse of the city it serve is big. city areas have several government office , hospitals and educational institute , not to mention huge residential unites employing a large number citizens of the city and adjoining suburbs. The ratio of number of employees to a vehicle operated by the trasport matches unfavourably with the standard norms, ie to say the trasport is over staffed. Inspite of thise, in the opinion of public the buses are not clean break down frequently and do not stick to a time-table. Business, the ? staff? of the trasport is infamously known for being rude. ?A recent survey has showed that (rather surprisingly to the Chief G M)most computer will like and prefer to travel by the Municiple Transport , rather than using their personal trasport means (cars motorcycle etc ) They only only hope, the fares will be low. ———————————————— The Chief General Manager has appointed you, as marketing manager of this muncipal transport. Present a detailed scheme for successful marketing of this public transport system. Semester ? II Total No. of questions :5 MAY 2007 Total no. of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202:RETAIL MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) ALLquestion are compulsory 2) each carry equal markQ1) Describe in detail the characteristic of atleast six different types of Retailers Q2)Explain giving all relevant detail , the factors considered in planning retail store layout and also the interiors designing . Q3)choose any high profile retailer like shooperstop / big bazaar known to you. Describe in detail who they use store based, merchandise based, retail marketing communication in the form of advertising and point of sell promotional materials. Q4)The competition between traditional retailer and ultra modern super market that occupy about 40000 sq ft floor area , is generating debates presently in society.Do you belive that traditional retailers will continue to prosper in such competition? Justify your answer discussing all aspect involved in detail. 5)Write short notes on all of the following a) retail store organized by district wise consumers cooperative society which also has network of some branches in villages. b) Bar coding method and its use ————————————————- c)Managing Reverse Logistic in retail . Semester ? II Total No. of questions :8 MAY 2007 Total no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03:SALES MANAGEMENT AND PERSONAL SELLING (New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any 5 question 2) each carry equal mark Q1) Explain why sells management is consider as an important function? Q2) compare top down and bottom up approach and explain weather they should give sells manager the some figure of the company sell forecast. Q3)What is sells budgets ? What are the purposes of sells budgets ? What procedure is typically followed by a company to prepair its sales budgets?Q4) What are sales quotas and why its important for a sales manager to sets quota? s for sale people? Q5)(a)Why line sales organization is not suited to a large organization (b) Which type of basic organization structure would you recommend for a large company operating globally and trying to gain greater customer responsive ness and efficiencies ? Q6)What are measure stages in the sells force staffing process? Which activity or part is considered by sell s managers as the most difficult in the entire staffing process and why? Q7)(a)Briefly describe the procedure for designing sales territory b)Why a good number of companies are in inceasingly using assessment centers as a tool of selection process? Q8)(a)What is the difference bet a prospect ,suspect and sales lead ? ————————————————- (b)how sells people understand prospect need? Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204:DISTRIBUTION AND LOGISTIC MANAGEMENT (New course) Time 3 hours Max Marks 70Instructions: 1) ALLquestion are compulsory 2) each carry equal mark Q1)Identify and explain the various entities (things) that flow between a supplier and a customer during physical distribution. Q2) Discuss with the help of appropriate example : ? Middlemen are necessary evils.? Q3) Present and just ify a scheme of distribution channel for each of the following: (a)High-tech High-value industrial products (b)Bio-technology based Product to Boost Agriculture Yield (c)Low-price Readymade Cloth Q4) Discuss the Role of information Technology in Logistics , quoting suitable examples.Q5) Describe the scope and significance of supply chain management. Q6) Identify various opportunities for controlling the cost in a distribution channel. Q7)Write short note on any two: (a)Channel Leadership (b)Changing Nature of retail business ————————————————- (c)Global Marketing Channels. Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205:MARKET RESEARCH (New course) Time 3 hours Max Marks 70Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1) ? Market Research is a vary important tool for the decisio n makers of today in the Corporate Indian Environment.? Discuss and analyse. Q2) What are the steps in setting up and implementing a Marketing Research Project? Q3)Design a questionnaire for exploring possibility of launching a new English Daily in the State of Mharashtra. Q4) What do you understand by Sampling ? Explain Non-probability Sampling Technique with appropriate examples. Q5)What do you understand by Scaling Technique?Different Rating and ranking scale with appropriate example. Q6) Formulate a Research Design for potential assessment study for exterior domestic paint in rural area of Maharashtra and Gujarat Q7) Write short note (a)Dos and Dont for the questionnaire formulation (b)Retail audit (c)Ethics in marketing ————————————————- (d)Types of Rearch Data Semester ? II Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-206 MMM(semester-II)Exami nation -2007 206:Relationship Marketing (New course)Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model etc. Q1)Outline the various factor which have influanced the Evolution of Transection-based into the Relationship-based Marketing. Q2)Explain in details the inter-linkinges among the rececy , frequency and lifetime value consepts. Quote examples, in support of your view point. Q3) ?A loyal customer, usually is more benificial to a firm , though new customer have to be aquired.? Disscuss quoting approriate examples. Q4)Discuss how the Information Technology affects the building and strengthening of relationship in the marketing context. Cite examples. Q5)write short notes On any four: (a)Decision making Process (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Value Of Complaints. —————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Q6)Assume you are In Charge of a Delership Business Firm. You belive that by retaining customer you enhaance the firm profitablity.You therefore, plan to get the support of all the internal / external stake-holders (domains) of your business to build alasting relationship with the customer(market). Present a detailed scheme for this purpose. You may assume a product/ service offering of your choice. Semester ? II [3278]-201 M. M. M. (Semester.. II) Examination.. 2007 SERVICES MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) Explain in details, which aistribution strategies you will adopt for ‘ServiceMarketing' ? Q. 2) â€Å"Service Blueprints, Service Mapping and Managing Employees for ‘Service Orientations' are pillars on which building of ‘Service Industry' rely upon. † Do you agree with this s tatement? Quote examples in support of your answer. Q. 3) Write an essay on ‘Role of Advertising and Sales Promotion' in Service Industry. Q. 4) Which issues are involved in ‘Marketing of Services' ? How you will solve those issues? Q. 5) Which are the ‘Distinctive Characteristics' of Services? Also explain 4 I's of Services. Q. 6) How you will market ‘Charities Services† and ‘Technological Services' ?In support of your answer, quote practical examples. [3278]-201 1 P. T. O Q. 7) Write short notes on any three: a) Social Services of Non-profit Organization b) GAP Model c) Handling of Services Complaints d) Nature of Services e) M~keting Mix in Service Industry ————————————————- Semester ? II Oct 2007 [3278]-202 M. M. M. (Semester – II) Examination – 2007 RETAIL MARKETING.. Time: 3 Hours] [Max. Marks: 70 Instructions: 1 ) Ai l questions are compulsory. (2) Every question carries fourteen marks. Q. l) Explain in details the factors that must be considered for the site selection of Retail Store. [14] Q. 2) Selecting the variety of products that constitute the entire merchandise and also managing efficiently the inventory of these products: these are critically important for success in Retailing. Do you agree? Justify your answer by giving all relevant details and suitable examples. [14] Q. 3) Describe in details, how the application of Information Technology has improved the following operations in Retailing:[14] )Just in Time R~plenishment of Stocks 2)Rapid Adaptation to Change in Market Trends 3)Category Management Q. 4) Explain in details the following concepts :[14] 1) Retailers are the most important source for getting the vital feed back given by the ultimate consumers. 2) Majority of Retailers have prospered by effectively implementing: ‘Proximity Retailing'. Give suitable examples. 3) Specia lity Retailers like Dass Electronics; Sony Exclusive Show Rooms, P. N. Gadgil Jewellers etc. have become popular by skillfully practising: ‘Destination Retailing'. Q.S) Write short notes on all of the following: (a) Managing IN-store Promotions [05] (b) Quick Response Inventory Planning [05] ( c) Category Management[04] ****************************************************** Semester ? II Oct 2007 [3278]-203 M. M. M. (Semester – II) Examination ? 2007 SALES MANAGEMENT AND PERSONAL SELLING Time: 3 Hours] [Max. Marks: 70 Instructions: ( 1) Solve any five questions. (2) All questions carry equal marks. Q. ) (A) What is Sales Management? (B) Describe any one of the- qualitative -methods of sales forecasting and ndicate its advantages and disadvantages. Q. 2) What is a Sales Budget? What are- the purposes of the Sales Budget? What procedure is typically followed by a company to prepare. its sales budget? Q. 3) (A) What is a Sales Territory ? (B) How should a Sales Manager ass ign sales people to territories? Q. 4) Explain the methods used by companies for setting sales quotas. Q. 5) What are the basic concepts of a Sales Organisation? Explain anyone of those concepts. Q. 6) Why many companies have developed separate organisation structures and marketing programmes for major accounts?What alternative organisational methods are available for Sales Managers for dealing effectively with major customers? Q. 7) Mention various internal and external sources used by companies for locating and identifying the prospective candidates? Why employee referral programmes or schemes are becoming one of the most popular methods of locating sales recruits? Q. 8) (A) How Relationship Selling is different than Transaction Oriented Selling? (B)In what manner the approach step is different than the pre-approach step? Describe briefly different approach techniques used by sales people? ************************************************************************** Semester ? II Oct 2007 [3278]-204 M. M. M. (Semester – II) Examination ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. Q l) Explain the terms: Physical Distribution, Logistics, Supply Chain. Discuss their role in Marketing. Q. 2) What is Wholesaling? What functions do wholesalers perform? Outline various decision areas in wholesaling. Q. 3) Discuss various components of Physical Distribution System and explain heir impact on cost and customer service levels. Q. 4) Discuss various channel options available to a fmn selling photocopying machines nationally. Explain the functions to be carried out by every member of the channel. Q. 5) Design a marketing channel for the distribution of anyone of the following: (1) Mutual Funds (2) Pre-paid Mobile Phone Cards (3) Advertising Space in a Newspaper Q. 6) (A)What is a Consumer Panel? (B) How will you carry out Test Marketing for a new soft dri nk ? (C) Explain Focus Group Interviews. Q. 7) Highlight various applications areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 [3278J.. 205 M. M. M~ (Semester – II}' Examination – 2007 Marketing Research Time: 3 Hours] [Max. Marks: 70 Instruction: 1) Attempt any five questions. 2) All questions carry equal marks. Q. 1 a) Define Market Research. b) Sate and explain various limitations of Market Research. Q. 2a) Which are the various sources of Marketing data? b) Describe various methods of Primary Data Collection. Q. 3a) What is the Questionnaire? b) What are the characteristics of good questionnaire? ) What are the advantage and demerits of Questionnaire Methods? Q. 4Explain probability and Non-probability sampling techniques/sampling methods. How will you design the sample? Q. 5Write short notes on : (Any Two) a) Primary Data ? Advantages and limitations b) Secondary Data – Advantages and limitations c) National Readership survey d) Retail Store Audit Q. 6a) What is consumer panel? b) How will you carry out Test Marketing for a new soft drink? c) Explain Focus Group Interviews ————————————————- Q. 7Highlight various applications areas of Marketing research. Semester ? IIOct 2007 [3278J.. 206 M. M. M~ (Semester – II}' Examination – 2007 RELATIONSHIP MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Q. Nos. 1 and 6 are compulsory and carry 20 marks each. (2) Attempt any two questions from among the Q. No. 2 to 5. Each of these questions, carries 15 marks. Q. l) Write notes on any four: (a)Customer Profitability (b)Database of Customers (c)Customer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a firm having a small portfolio of products, identify the multiple market domains.How will the careful cultivation of these domai ns, lead to success in the customer market? Q. 3) How is physical distribution system benefitted by the use of Relationship Marketing Principles? Explain describing situations in corporate world. Q. 4) Examine the Contribution of Information Technology to the practice of Relationship Marketing. Q. S) Describe the evolving scenario of customer bonding. How will you Classify the companies on the basis of their promptness in bonding the customers? Q. 6) Managing Director of YANTRA Ltd. ad recently attended a profitability- related workshop by a leading management consultant. He is particularly impressed by the necessity to manage the Internal Markets of an organization to ensure a deeper (positive) impact on customers of the company. YANTRA Ltd. has a 6-tier organization structure, 10 departments, 10 managers 50 officers, 100 supervisors, 500 workmen. As a relationship marketinl consultant, you are to develop a plan to enhance the internal environment so as to impact the customer marke ts. [Your Managing Director suggests, you can start with ‘System-Culture- ————————————————-Communication' triad. ] Semester ? III Total no of question :6 Total no pages:3 [3178]-301 May 2007 M. M. M (semester ? III) examination ? 2007 INTERNATIONAL MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Question No 6 case study is compulsory. 2) Attempt any three question from Q 1 to Q 5. 3) Figures to the right indicate marks. Q1) what are the Objective of International Marketing? What are its challenging aspects? Q2) As far as packaging and leveling is concerned what are the adaptation required to be done for products in international market? What are the compelling and voluntary reason?Q 3) Explain various possible distribution channels in International marketing? Q 4) Explain the importance of INCOTERMS. Discuss various INCOTERMS 2000 from the point of view of cost and responsibility implications. Q 5) write short notes on any four: a) Political risk b) Impact of culture in International marketing c) Joint venture as an Entry strategy d) Indian MNEs e) Data collection problems in International marketing research f) Global retailer Q 6) Case study ? Coca cola: On June 13, 1999 Coca cola recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke? drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2. 5 million bottles that had already been recalled in the previous week. The company? s products had been bottled in Antwerp, Ghent and Wilrijk, Belgium, while some batches were also produced in Dunkirk, France. Children in 6 schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking coke beverage. Most of them reported an Unusual Odor and off taste in the drink.In the same week, the Governments of France, Spain and Luxembourg also banned coke? s products while coke? s Dutch arm recalled all products that had come from its Belgium plant. The entire episode left more than 200 Belgians and French school children ill. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999 coke had recalled about 30 million cans and bottles, the largest ever recall in its 113 year history. For the first time, the entire inventories of coke? s products from one country were banned from sale.As part of a damage control exercise, coke sent a team of scientists to Europe. The CEO Micha Douglas apologized to its European customers. Coke Belgium announced that it would reimburse the medical costs for the ill. The recall had a significant negative impact coming down by 21% to $ 942 mn. Moreover, the entire operation cost coke $ 103 mn while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the worst public relations problems in coke? s history. It was alleged that the company had information about people who had become ill weeks prior to the above incidents.Coke had an opportunity to disclose this information; but chose not to do so and was accused of being unethical. Another issue that worried analysts was the illness causes to the innocent school children. They blamed coke? s promotion strategy to sell soft drinks to school children, which had raised a lot of controversies in the U. S. After the crisis, coke investigated the problem by testing the suspect batches for chemicals. The company claimed that the test showed nothing toxic in the beverages. The company said that there had been separate errors in two plants.The products from Antwerp plant had a strange odor as some fungicide had accidently fallen on the exterior of the cans. In addition, they had determined that the strange taste was the result o f a sub-standard gas used to carbonate the product Analysts said that coke had not handled the situation well and its media message was confusing, inconsistent and muddled. Coke alternately claimed that pesticide residue on the can or bottle or a bad batch of carbon-di-oxide was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman assured consumers, ?It may make you feel sick, but it is not harmful?. In August, 1999, the European commission reprimanded coke, asserting that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also said that errors were committed in the selection of plant or the dosage of extracts in coke? s own concentrate. While no deaths were linked to the coke problems, it had a significant negative impact on the public confidence in Europe. 1) Analyse the case from the perspective of ethical issues involved in country risk analysis. 2) ————————————————-Analyse the actions taken by Coke during and ager the crisis Semester ? III Total no of question :7 Total no pages:1 [3178]-302 May 2007 M. M. M (semester ? III) examination ? 2007 MARKETING AND THE LAWS (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) Define Proposal. What are the legal rules for valid proposal? Explain with illustrations. Q. 2) Define conditions and warranties in a contract of Sale. What are implied conditions and implied warranties? Q. 3) What are the various modes of creation of Agency? What are the rights of agents against the principal?Q. 4) Explain ? Infringement of copyright? and civil & criminal remedies provided under the act. Q. 5) Explain the scope of IT Act, 2000 and also the following terms; (1) Electronic Governance (2) Hacking with computer syst em Q. 6) Who is a (a) Consumer? (b) Complainant (c) Unfair trade practice Q. 7) Write notes on: (Any Two) (a) Registration of trade mark (b) Define manufacturer, Dealer and Retailer under V. A. T. Act. (c) Undue Influence (d) ————————————————- Extent of Agents Authority Semester ? III Total no of question :7 Total no pages:1 [3178]-303 May 2007M. M. M (semester ? III) examination ? 2007 FINANCIAL SERVICES MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) What is ? Venture Capital How does it help the enterprise? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? Globalization of Indian Economy since 1991-92 onwards has helped India to develop faster in all respects.? Do you agree? Explain in detail. Q. 4) What is mutual fund? How does it help the small in vestors in present time? Q. 5) What is the ? Merchant BankingWhat are the different services offered to the entrepreneurs? Q. 6) What is Insurance Regulatory Development Authority? How does it help the consumer? Q. 7) Write short notes on any two: (a) Credit Card (b) Retail Banking (c) Mergers and Acquisitions (d) Life Policies and its Valuation ————————————————- Semester ? III Total no of question :6 Total no pages:1 [3178]-304 May 2007 M. M. M (semester ? III) examination ? 2007 INTEGRATED MARKETING COMMUNICATION (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Q. 1 is compulsory and carries ten marks . 2) Solve any four from Q. 2 to Q. , each carrying 15 marks Q. 1) Describe in ten sentences whether advertising is a communication tool and what is its role in marketing communication? Q. 2) Comment on the Advertisement on Adidas shown during the world cup football in more than 250 words. Q. 3) What is Media Planning? What is its significance? Q. 4) Discuss the organisation of an Advertising Agency. Q. 5) Discuss the Marketing Mix of ? Nescafe.? Q. 6) Write short notes: (Any Three) (a) Essentials of a Good Copy. (b) Type of Appeals. (c) Ethics in Marketing Communications (d) ————————————————- Tools of Trade Promotions.Semester ? III Total no of question :9 Total no pages:1 [3178]-305 May 2007 M. M. M (semester ? III) examination ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New course) Time : 3 HoursMax Marks: 60 Instruction 1) Attempt any six questions. 2) All question carry equal marks. Q. 1) Define Marketing Channel and explain how Consumer Marketing Channels differ from Industrial and Services Channels. Q. 2) Explain the purpose of Physical Distribution and briefly describe various components of Physical Distribution. Q. 3) What do yo u mean by Channel Management? Explain various types of Marketing Channels. Q. )Define the terms Retailer, Retailing and Retail Management and explain types of Store and Non-store Retailing. Q. 5) Demonstrate the importance of Store Location and outline the process and types of Store locations with factors influencing decision. Q. 60 Define Interior Store Layout and Explain the steps you follow to plan a good Store Layout. Q. 7) Define Interior Store Atmosphere and briefly describe the elements of Interior Store Atmosphere. Q. 8) Explain the purpose of Retail Communication and elaborate the elements of Retail Communication Mix. Q. 9) Write short notes on any four: (a) New Trends in Retailing b) International Marketing Channel (c) Channel Conflicts (d) Bar Coding (e) Role of IT in Retailing (f) ————————————————- Manufacturer Brands Vs Private Brands Semester ? III Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 May 2007 M. M. M. (Semester-IV) Examination – 2007 BRAND MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. ) All questions carry equal marks. 3) Cite examples wherever necessary. Q. 1) Explain the Concept of Branding. Describe the scope of branding in the evolving markets. Q. 2) Discuss the concept and significance of Brand Equity. Q. 3) Identify major areas of Branding Decisions. Which considerations will impact the decisions? Q. 4) ? Customer Satisfaction? is often called as Mirage. How can it be achieved through Branding? Q. 5) What is a Power Brand? Discuss its features. Q. 6) Write a critical note on the future of FMCG brands in India. Q. 7) Write notes on any two: ) Product Image and Brand Image b) Trade Marks c) Brand Architecture d) ———————————————— - Brand Positioning Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 402 May 2007 M. M. M. (Semester-IV) Examination – 2007 STRATEGIC MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. 2) All questions carry equal marks. Q. ) What is Strategy? Outline the steps in the formation of strategy for a business firm. Q. 2) Discuss the concept and the objectives of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Model for reference, discuss the current competitive environment in an industrial sector of your choice. Q. 4) Critically examine the process of strategy evaluation in the context of marketing function. What is utility of the evaluation process? Q. 5) A new aviation company is taking shape through the takeover of a ? low profile, low fare? air-line by a ? high-profile? air-line.What sort of positioning strategy will be suitable for the new company? Explain your view-point. Q. 6) Discuss the various pricing strategies along with their merits, demerits and application areas. Q. 7) Write notes on any two: a) BCG Portfolio Matrix b) GE of Cell Matrix c) Distribution through retail-malls d) ————————————————- ?Tows? Matrix Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 403 May 2007 M. M. M. (Semester-IV) Examination – 2007EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 3) Attempt any five questions. 4) All questions carry equal marks. Q. 1) Discuss in detail the importance of Documentary Credits in International Business. Bring out the salient features of the UCPDC. Q. 2) Write about the advantages and disadvantages of Exporting as a strategy. Q. 3) Give in details the methodology adopted by an exporter to set up his export business.Also comment on the role of various government agencies in helping him do so. Q. 4) What do you understand by the terms ? Regulatory ? and ? commercial? documents? Give a list of all documents used in International Business in details. Q. 5) Describe the role of various government institutions in promoting experts from India. Write about the role of the EXIM Bank in details. Q. 6) Give in details the process of insurance of goods for Exports. Also mention various types of insurances available to exporters. Q. 7) Write short notes: (Any Two) a) Export Promotion Councils (b) G. S. P (c) Bills of Exchange (d) Back to Back Letter of Credit ————————————————- (e) Sports and Discount Rates Semester ? IV Total No. of Questions: 6] [Total No. of Printed Pages: 1 [3178]- 404 May 2007 M. M. M. (Semester-IV) Examination – 2007 DIRECT MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 5) Question No. 5. is compulsory. ) Solve any three questions out of the remaining.. Q. 1) Explain the term ? Integrated Marketing Communication? (IMC). How it is different from a Traditional Marketing Communication? Q. 2) Discuss the role and significance of Exhibitions and Trade Fares in the Marketing Communication. Prepare a check-list for organizing the exhibition. Q. 3) A renowned Multinational Company wants to launch its new product in Pune. Design a complete marketing communication programme for this event. (Make and clearly mention necessary assumption wherever necessary) Q. 4) What is ? Corporate CommunicationsWhat are the pre-requisite qualities for a successful corporate communication professional? Q. 5) (A) Comment on increasing use of Technology in the Corporate Presentations. (B) Explain advantages and disadvantage of Direct Marketing. (C) Write a note on ? Press Conference and Press Releases? Q. 6) Write short notes on: (Any Two) (a) Customer Presentations (b) Role of Body Language and Voice Modulations in Corporate Presentations ————————————————- (c) Sales Promotion Brochures Semester ? IV Total No. of Questions: 7] [Total No. f Printed Pages: 1 [3178]- 405 May 2007 M. M. M. (Semester-IV) Examination – 2007 INDUSTRIAL MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 7) Attempt any five questions. 8) All questions carry equal marks. Q. 1) Present an overview of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a seller to the buyer? s strength, to succeed in the exchange process? Q. 3) Explain the Interpersonal Dynamics of Industrial Buying.Q. 4) How are the Inducts Products ideally distributed in the market? How is the issue of channel leadership resolved? Q. 5) Critically examine the pricing decision, regarding the Industrial Products. Q. 6) Discuss the me thodology for successfully entering and surviving an International Market with Industrial Products Portfolio. Q. 7) Write notes on any two: (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Market ————————————————- (d) Economics of Industrial Demand Semester ? IV Total No. f Questions: 6] [Total No. of Printed Pages: 1 [3178]- 406 May 2007 M. M. M. (Semester-IV) Examination -2007 RURAL AND AGRICULTURE MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : (1) Question No. 1 is compulsory. Attempt any three of the remaining questions. (2) Figures to the right indicate marks for that question. (3) Give examples wherever necessary. Q. 1) (A) Suggest the Marketing Mix for a new brand f organic manure ? UTKARSHA? for All India Marketing to be launched in the next three months. [15] (B) Write short notes on any two: [10] a) Supporting Services for Export of Farm Products b) Training and Research in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Discuss the scope and limitations of Rural Marketing in India. [15] Q. 3) Critically analyze the role of Agriculture in the Economic Development of India. [15] Q. 4) Describe the emerging branches of Agri-business with special reference to the food [15]Processing Industry. Q. 5) (A) Explain the concept of Co-operative Marketing. [06] (B) Examine the reasons for slow progress of Co-operative Sector in India. [09] Q. 6) (A) Give the source for Marketing Information with reference to Agricultural [06] Marketing. (B) ————————————————- Write a note on ? Role of Government in Agricultural Development. [09] Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 M. M. M. (Semester-IV) Examination – 2007